Video Marketing Strategies & Trends Your Small Business Needs for 2024

Whether you are a massive enterprise or a small and medium enterprise, attention is currency. And video continues to be the kingmaker when it comes to catching eyes and capturing attention.

Here's why small businesses like yours can't afford to ignore video marketing:

• 86% of businesses are now using video as a marketing tool. That's a staggering number, and it's only going to get bigger. (HubSpot)

• 78% of people have been convinced to buy a product or service after watching a video. (Wyzowl)

• 95% of viewers retain the information they see in a video compared to just 10% of what they read in text. (Insivia)

Simply put, if you're not using video marketing, you're missing out on a massive opportunity to reach your target audience and grow your business. And as a small business competing against others in the same industry, you have to stand out and make a name for yourself if you want to succeed. Video marketing is the perfect way to do that.

What is Video Marketing?

Video marketing is the art of using visual storytelling to promote your brand, products, or services. This dynamic approach allows you to connect with your audience on a deeper level than ever before, leveraging the power of sight and sound to capture attention, evoke emotions, and drive action. 

From short-form video ads to long-form content, the possibilities are endless when it comes to crafting compelling stories that capture your audience's attention and keep them coming back for more.

Trends To Supercharge Your 2024 Video Strategy

Livestreaming & Real-Time Engagement:

Jump into the live stream and join the conversation! Platforms like YouTube, TikTok, and Instagram Live have become essential tools for small businesses to connect with their audience in real time. 

Live streaming allows you to host interactive sessions, answer questions, promote events, and showcase your personality and authenticity – giving people a unique and immersive experience that’s hard to find anywhere else.

Small Business Video Marketing Tip: For live streams, consider engaging with other local businesses or creating ‘how-to’ video guides or behind-the-scenes content that drive personal engagement with your brand.

Repurposing Video Content like a Pro:

Have you created content in the past? Don't let your valuable video content gather dust! Repurposing your videos across various platforms and formats is a brilliant way to maximize their reach and impact. 

Take snippets from your explainer video and create social media posts. Transform your product demos into blog articles. Even behind-the-scenes footage can be repurposed for email marketing campaigns. With a little creativity and the right tools, you can squeeze every drop of value out of your video content.

Small Business Video Marketing Tip: Target the right audience with your videos. A catchy story alone won't engage viewers if it's irrelevant to their interests. Focus on what resonates with your target demographic and create content accordingly.

Leverage the Power of User-Generated Content (UGC)

Here’s one of the fastest ways to quickly build excellent, genuine video content – let your customers be your advocates! 

User-generated content, which allows customers and followers to create and post content online for your brand, can help you build a library of quick clips for various aspects of your business. Encourage your audience to share their experiences with your brand by running contests, offering incentives, and creating engaging calls to action. 

Integrate UGC seamlessly into your video marketing strategy to showcase the real-life value of your products or services and build an engaged community. Just make sure to vet the content before you post! 

Small Business Video Marketing Tip: How can you find the right UGC for your brand? Ask your current customers to share their stories or give an honest review. You can also explore hashtags popular in your industry to find even more content to feature.

The Short-Form Craze: TikTok & Instagram Reels

In 2024, the short-form video revolution spearheaded by platforms like TikTok and Instagram Reels continues to dominate. These platforms offer a unique opportunity for small businesses to reach new audiences, engage with their community, and drive brand awareness in a fast-paced and dynamic environment.

Prioritize creating short, eye-catching videos that capture attention within seconds. Embrace creative formats like trends, challenges, and dance routines to tap into the platform's vibrant culture.

Reels are more than just promotional tools; they are powerful community-building platforms. Respond to comments, participate in challenges, and collaborate with other creators to foster meaningful connections with your audience. 

Small Business Video Marketing Tip: Creating short videos for small businesses is more than just sales. Focus on building relationships with followers, tell stories, and create content that makes them laugh or think.

Let The Professionals Help You Craft Your 2024 Video Marketing Strategy

Behind the scenes image of a video shoot.

Planning a video marketing strategy can be overwhelming for small businesses. The good news is that you aren’t alone. A professional video marketing company like Scaling Visual can be your trusted partner in crafting a winning strategy for 2024.

Our experienced team will collaborate with you to understand your unique goals, target audience, and brand identity. We'll then develop a customized video marketing strategy that aligns with your overall marketing objectives.

• Expertise and experience: Our team understands video marketing trends and best practices. We can help you avoid common pitfalls and maximize your return on investment.

• Save time and resources: By outsourcing your video production needs, you free up valuable time and resources to focus on other areas of your business.

• Access to professional equipment and technology: We have the latest equipment and software to create high-quality videos that stand out from the competition.

• A hands-free experience: You can rest assured that your video marketing campaign is in good hands. We'll handle everything from start to finish, so you can relax and focus on running your business.

Let's work together to craft a winning video marketing strategy that will help you reach your audience in 2024. Ready to take your video marketing to the next level? Contact us today to get started!